Marketing Platform Driven Enriched Customer Experiences
Personalizing Customer Journeys On Marketing Automation
Unification and consistent experience across content, campaigns, and business-to-customer touchpoints is the key to forging strong connections with the customer. However, it’s easier said than achieved with siloed efforts from sales, marketing, and customer engagement teams, engaging with customers with data from a specific channel only. This becomes a roadblock to contextualized customer experiences.
Our resolution brings personalization into customer journeys with AI-driven Martech solutions. We deliver campaign automation platforms that collate data from all customer touchpoints, integrating the insights to drive effective omnichannel campaigns. The outcome is hyper-personalization and customer-centric RoI.
Detailing Our Martech Services
Martech Audit, tool evaluation and implementation of cloud based and hybrid marketing technologies
Seamless Integration between technologies inclusing CRM, CMS, Campaign Automation, Personalisation, Analytics & Visualisation.
Migration, Consolidation, Support and Incident management for various marketing technologies
Differentiating Martech Campaigns
From Database Optimization To Customer Behavior Analytics
Optimally segmenting customer database on buyer preferences and behavior for campaign personalization
Enriching emails with personalized content, push notifications, and social integrations for increased open-rates
Thoroughly A/B tested content used inconsistent multi-channel and multi-campaign communication strategy
Customer Behavior Analytics
Automated capturing of customer actions to generate data-driven campaign analytics for improved decisions