Towards Optimum Utilization Of Martech Prowess & Augmented CX
Mapping The Right Martech Prints On A Customer-centric Landscape
Almost every business today have multiple Martech solutions and strategy to reach out and seamlessly connect with customers. But is the martech ecosystem foolproof? Are organizations optimally leveraging their entire Martech stack? We help answer these questions and point the way to reap the optimal CX across all Martech initiatives.
Our consulting exercise is placed on understanding and SME of working on data-driven Martech consulting assignments. Under this program, we evaluate the current Martech landscape, enable orchestrated experiences across channels, and ensure they deliver the right message, to the right audience, at the right time.
Focus Areas In Consulting
Audit & assessment of the current Martech landscape – tech stack
Detailed competitor analysis with an outside-in perspective
Due diligence of Martech solutions – architecture, integrations, module adoption, and reporting
Audit of campaign tools, integrations, and module adoption, along with usage of DAM
Macro & micro-segments for personalization, campaigns, content, engagement
Evaluating existing privacy, preference, consent parameters & regulatory compliance, and IAM
AI/Ml Sets Us Apart When It’s About Consulting
The pace and degree of hyper-personalizing martech outcomes don’t just depend on AI but the usage of the right AI/ML models. We help clients by identifying the right tools and platforms to approach ML model building – specific to their marketing efforts. Our experts go the extra mile to support how analytics solutions can be integrated and optimally leveraged with MarTech engines.
Key Activities In The MarTech Program
Data-driven Deliverables – Differentiating The Outcomes
Gap analysis & findings report
Outside-in analysis report
Maturity model mapping