SFMC Campaign Specialist

Posted 2 years ago

What you will be doing?

  • Build, test and deploy email, social, web, and mobile campaigns including personalization and dynamic content across different Marketing Cloud Studios
  • Develop responsive email templates, which will include coding of emails using HTML, CSS and AMP script for Dynamic emailer
  • Create Data extension/List and maintenance of data
  • Develop and deploy A/B testing strategies to roll out the control version to be used in the final campaign.
  • Provide troubleshooting / first line of support for stakeholders working on deliverables and encountering errors or technical issues with SFMC or Sales/Service Cloud platforms
  • Should have good hands-on experience on building Cloud Pages using AMP Script and SSJS
  • Hands on experience in API call outs REST and Soap, Support and build API integrations between marketing cloud and external systems.
  • Should know the different reporting channels available within SFMC
  • Quality check campaigns developed by teammates
  • Understand the stakeholder needs, prioritize, and manage the day-to-day tasks accordingly.
  • Conduct training programs to develop subject matter expertise in the team

What we are looking for?

  • Possess technical skills in HTML, CSS, JavaScript, AMP script
  • Database technologies i.e. SQL
  • Email/SMS/Social/Push notification campaigns domain knowledge
  • Strong analytic and problem-solving skills
  • Quick grasping of data models and business logic

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